The True Business of Red Bull
*Disclaimer – Red Bull is a client of Edelman {the company I proudly work for}. However, the thoughts / opinions expressed below are 100% mine. What business is Red…
The opportunity that GoodLife and most gyms are still missing out on
The way we workout hasn’t significantly changed in a few decades. But, what we bring with us and what we wear has.
Why Burton Is Dominating and not just the snowboarding industry
Are you looking for your next travel bag? How about a jacket? Burton can not only sell you the stuff, but they can assist you in discovering the best possible…
Sport Chek Changes the Game With Retail Lab in Toronto
World’s largest sports and technology brands partner with Sport Chek to deliver “living lab” experiences at new retail concept store. Retail lab successes will form the basis of Sport Chek’s first new flagship stores across the country. Brands including Nike, adidas, Reebok, Samsung and Infusion to test new tech tools in store
How Nike uses Facebook, Twitter, Pinterest and Google+
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
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